Writing Rules

Grammar & Capitalization

Standardized grammar and capitalization rules for consistency.

• Use title case for headings and subheadings
• Use sentence case for body text and descriptions
• Capitalize proper nouns and product names according to official branding
• Use serial (Oxford) comma in lists for clarity

Punctuation Preferences

Standardized punctuation usage for brand consistency.

• Use em dashes (—) without spaces for breaks in thought
• Use single spaces after periods, not double spaces
• Use curly quotes ("") rather than straight quotes ("")
• Avoid excessive exclamation points; use sparingly for emphasis