Social Media Design

Post Formats

Specifications for social media post types across different platforms.

• LinkedIn: Professional content with industry insights (1200 x 628px images)
• Twitter: Brief updates with engaging visuals (1600 x 900px images)
• Instagram: High-quality imagery with minimal text (1080 x 1080px square format)

Text Overlays & Fonts

Guidelines for adding text to social media imagery.

• Use approved brand fonts for all text overlays
• Ensure text remains legible with appropriate contrast
• Limit text to 20% or less of the image area (especially for Facebook)