Typography is a foundational element of our brand identity. Our typographic choices reflect our brand personality and values while ensuring clarity and readability across all communications. This guide outlines our typeface selections, usage guidelines, and hierarchical system to maintain consistency across all touchpoints.
Our primary typeface for headlines, titles, and display text. Fjalla One's bold, condensed character brings strength and confidence to our communications.
Our secondary typeface for body copy, UI elements, and longer content. Roboto Condensed offers excellent readability while complementing our primary typeface.
Our typography system is built around four core principles that guide our usage across all applications:
Clear visual hierarchy guides users through content, with consistent sizing and weight relationships that establish importance and improve scannability.
Text should be easy to read across all platforms and devices, with appropriate sizing, spacing, and contrast to ensure accessibility for all users.
Consistent typographic treatment across all communications reinforces our brand identity and creates a cohesive user experience.
Our typography system adapts across different applications while maintaining its core characteristics and brand alignment.